2021
Introducing Exposure, a reality competition show brought to you by Samsung where we find the best mobile photographer out there. 6 episodes, 8 photographers, and $250,000 on the line.
Along with the copywriter we oversaw production creating trailers, Times Square digital billboard, branded videos highlighting key features on Samsung phones, and social/digital ads.View the series on Hulu, streaming now. Bonus content on Samsung Galaxy.
Art Direction
Samsung
Galaxy ads
The episodes
Each episode featured a different photography challenge. And each week, we were able to pull moments to feature a key aspect of the Galaxy’s camera. Along with the highlights, we created longer videos telling a brief story of the photographer and how they won that week’s challenge. Spoilers ahead.
Episode 1
Episode 2
Episode 3
Episode 4
The Team
Agency: BBH LA
Senior Art Director: Connie Zhou
Senior Copywriter: Desmond Chan
Producer: Marigrace Angelo
