Samsung x Hulu

Exposure

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Samsung x Hulu

Exposure

Samsung

Introducing Exposure, a reality competition show brought to you by Samsung where we find the best mobile photographer out there. 6 episodes, 8 photographers, and $250,000 on the line.


Along with the copywriter we oversaw production creating trailers, Times Square digital billboard, branded videos highlighting key features on Samsung phones, and social/digital ads.View the series on Hulu, streaming now. Bonus content on Samsung Galaxy.

Art Direction

Samsung
Galaxy ads


Ads were placed prior to the show and while the show was airing. We had digital billboard in Times Square, and online videos like a supercut of the show.

Agency: Razorfish

Production: studio TMTM

Creative Director: Tim Wolf

Copy Lead: Ainsley Waller

Associate Creative Director: Dan Ashley

Senior Art Director: Connie Zhou

Art Director: Marina Rutenberg

Copywriter: Silas Ruppe/Cole Cropley

The episodes

Each episode featured a different photography challenge. And each week, we were able to pull moments to feature a key aspect of the Galaxy’s camera. Along with the highlights, we created longer videos telling a brief story of the photographer and how they won that week’s challenge. Spoilers ahead. 

Each episode featured a different photography challenge. And each week, we were able to pull moments to feature a key aspect of the Galaxy’s camera. Along with the highlights, we created longer videos telling a brief story of the photographer and how they won that week’s challenge. Spoilers ahead. 

Episode 1

Episode 2

Episode 3

Episode 4

Episode 4

Episode 4

Episode 5

Episode 5

Episode 6

Episode 6

The Team

Agency: BBH LA

Senior Art Director: Connie Zhou
Senior Copywriter: Desmond Chan
Producer: Marigrace Angelo

Agency: BBH LA

Senior Art Director: Connie Zhou
Senior Copywriter: Desmond Chan
Producer: Marigrace Angelo

Father and son on couch
Father and son on couch
Woman at makeup table
Woman at makeup table
Girl drawing on floor
Girl drawing on floor
Woman taking photo with Samsung phone
Woman taking photo with Samsung phone
Boy celebrating with baseball mit by laundry machine
Boy celebrating with baseball mit by laundry machine
Man tapping screen on refrigerator
Man tapping screen on refrigerator
Man lounging on bed watching TV
Man lounging on bed watching TV
Man with phone by laundry machines
Man with phone by laundry machines
Woman in living room watching a football game
Woman in living room watching a football game
Two women posing in stylish clothing
Two women posing in stylish clothing
Man with groceries smiling at his phone
Man with groceries smiling at his phone
Woman lounging on the couch
Woman lounging on the couch
Man with phone by laundry machines
Woman in living room watching a football game
Two women posing in stylish clothing
Man with groceries smiling at his phone
Man with groceries smiling at his phone
Woman lounging on the couch
Woman lounging on the couch
Image of coffee being poured into a glass

© 2022

connie@summercamp.studio