2022
Verizon partnered with Powderkeg, the production company of Paul Feig, director of Bridesmaids, to create the world's first interactive romantic comedy. As you play through the movie, the choices you make impact the story, resulting in 17 different endings, all of which prove the power of Verizon's network and innovation.
Art Direction
2022
Verizon partnered with Powderkeg, the production company of Paul Feig, director of Bridesmaids, to create the world's first interactive romantic comedy. As you play through the movie, the choices you make impact the story, resulting in 17 different endings, all of which prove the power of Verizon's network and innovation.
Art Direction
2022
Verizon partnered with Powderkeg, the production company of Paul Feig, director of Bridesmaids, to create the world's first interactive romantic comedy. As you play through the movie, the choices you make impact the story, resulting in 17 different endings, all of which prove the power of Verizon's network and innovation.
Art Direction
The Game
Mr. Right is an interactive romantic comedy, where we meet Sophia just as she’s received an invitation to her ex-boyfriend’s wedding. Still heartbroken, she attempts to win him back by passing off a newly developed robot (yes, really!) as her date. Take control of her story in this mobile-first, player-choice-driven experience that can result in one of seventeen different endings... so choose wisely!
The Game
Mr. Right is an interactive romantic comedy, where we meet Sophia just as she’s received an invitation to her ex-boyfriend’s wedding. Still heartbroken, she attempts to win him back by passing off a newly developed robot (yes, really!) as her date. Take control of her story in this mobile-first, player-choice-driven experience that can result in one of seventeen different endings... so choose wisely!
The Game
Mr. Right is an interactive romantic comedy, where we meet Sophia just as she’s received an invitation to her ex-boyfriend’s wedding. Still heartbroken, she attempts to win him back by passing off a newly developed robot (yes, really!) as her date. Take control of her story in this mobile-first, player-choice-driven experience that can result in one of seventeen different endings... so choose wisely!
West Coast Robotics
To drive intrigue to the app, we built a company, West Coast Robotics, and promoted this innovative new technology… a lifelike, programmable, robot man. The first step? Create the branding… for a Gen Z robotics company.
West Coast Robotics
To drive intrigue to the app, we built a company, West Coast Robotics, and promoted this innovative new technology… a lifelike, programmable, robot man. The first step? Create the branding… for a Gen Z robotics company.
West Coast Robotics
To drive intrigue to the app, we built a company, West Coast Robotics, and promoted this innovative new technology… a lifelike, programmable, robot man. The first step? Create the branding… for a Gen Z robotics company.
Social
Like every new DTC Gen Z/Millennial brand, we needed a presence on Instagram. So we created the account, @mr.right.app. Before the big launch of the app, we kept people guessing with posts about special edition robots, various modes you can program your Mr. Right to, product features, as well as FAQ and Dos and Don'ts.
Introducing Mr. Right by West Coast Robotics:
Product Features:
FAQs:
Movie Quotes:
Dos and Don'ts:
Social
Like every new DTC Gen Z/Millennial brand, we needed a presence on Instagram. So we created the account, @mr.right.app. Before the big launch of the app, we kept people guessing with posts about special edition robots, various modes you can program your Mr. Right to, product features, as well as FAQ and Dos and Don'ts.
Introducing Mr. Right by West Coast Robotics:
Product Features:
FAQs:
Movie Quotes:
Dos and Don'ts:
Social
Like every new DTC Gen Z/Millennial brand, we needed a presence on Instagram. So we created the account, @mr.right.app. Before the big launch of the app, we kept people guessing with posts about special edition robots, various modes you can program your Mr. Right to, product features, as well as FAQ and Dos and Don'ts.
Introducing Mr. Right by West Coast Robotics:
Product Features:
FAQs:
Movie Quotes:
Dos and Don'ts:
The Team
Client: Verizon & Powderkeg
Senior Creative Director: Nick Barrios
Creative Director: Kevin Li/Piper Hickman
Art Director: Connie Zhou
Writer: Conor Champley
Additional Creatives: Ashley Herrin/Peter Kim
Producer: Justine Palivoda/Maggie Tripp
Production: The Mill/Whitehouse Post/Sibling Rivalry
The Team
Client: Verizon & Powderkeg
Senior Creative Director: Nick Barrios
Creative Director: Kevin Li/Piper Hickman
Art Director: Connie Zhou
Writer: Conor Champley
Additional Creatives: Ashley Herrin/Peter Kim
Producer: Justine Palivoda/Maggie Tripp
Production: The Mill/Whitehouse Post/Sibling Rivalry
The Team
Client: Verizon & Powderkeg
Senior Creative Director: Nick Barrios
Creative Director: Kevin Li/Piper Hickman
Art Director: Connie Zhou
Writer: Conor Champley
Additional Creatives: Ashley Herrin/Peter Kim
Producer: Justine Palivoda/Maggie Tripp
Production: The Mill/Whitehouse Post/Sibling Rivalry
