Verizon

Mr. Right

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Verizon

Mr. Right

2022

Verizon

Verizon partnered with Powderkeg, the production company of Paul Feig, director of Bridesmaids, to create the world's first interactive romantic comedy. As you play through the movie, the choices you make impact the story, resulting in 17 different endings, all of which prove the power of Verizon's network and innovation.

Art Direction

2022

Verizon

Verizon partnered with Powderkeg, the production company of Paul Feig, director of Bridesmaids, to create the world's first interactive romantic comedy. As you play through the movie, the choices you make impact the story, resulting in 17 different endings, all of which prove the power of Verizon's network and innovation.

Art Direction

2022

Verizon

Verizon partnered with Powderkeg, the production company of Paul Feig, director of Bridesmaids, to create the world's first interactive romantic comedy. As you play through the movie, the choices you make impact the story, resulting in 17 different endings, all of which prove the power of Verizon's network and innovation.

Art Direction

mr right key art
mr right key art
mr right key art

The Game

Mr. Right is an interactive romantic comedy, where we meet Sophia just as she’s received an invitation to her ex-boyfriend’s wedding. Still heartbroken, she attempts to win him back by passing off a newly developed robot (yes, really!) as her date. Take control of her story in this mobile-first, player-choice-driven experience that can result in one of seventeen different endings... so choose wisely!

The Game

Mr. Right is an interactive romantic comedy, where we meet Sophia just as she’s received an invitation to her ex-boyfriend’s wedding. Still heartbroken, she attempts to win him back by passing off a newly developed robot (yes, really!) as her date. Take control of her story in this mobile-first, player-choice-driven experience that can result in one of seventeen different endings... so choose wisely!

The Game

Mr. Right is an interactive romantic comedy, where we meet Sophia just as she’s received an invitation to her ex-boyfriend’s wedding. Still heartbroken, she attempts to win him back by passing off a newly developed robot (yes, really!) as her date. Take control of her story in this mobile-first, player-choice-driven experience that can result in one of seventeen different endings... so choose wisely!

West Coast Robotics

To drive intrigue to the app, we built a company, West Coast Robotics, and promoted this innovative new technology… a lifelike, programmable, robot man. The first step? Create the branding… for a Gen Z robotics company.

mr right key art

West Coast Robotics

To drive intrigue to the app, we built a company, West Coast Robotics, and promoted this innovative new technology… a lifelike, programmable, robot man. The first step? Create the branding… for a Gen Z robotics company.

mr right key art

West Coast Robotics

To drive intrigue to the app, we built a company, West Coast Robotics, and promoted this innovative new technology… a lifelike, programmable, robot man. The first step? Create the branding… for a Gen Z robotics company.

mr right key art

Social

Like every new DTC Gen Z/Millennial brand, we needed a presence on Instagram. So we created the account, @mr.right.app. Before the big launch of the app, we kept people guessing with posts about special edition robots, various modes you can program your Mr. Right to, product features, as well as FAQ and Dos and Don'ts.

mr right key art

Introducing Mr. Right by West Coast Robotics:

Product Features:

FAQs:

Movie Quotes:

Dos and Don'ts:

Social

Like every new DTC Gen Z/Millennial brand, we needed a presence on Instagram. So we created the account, @mr.right.app. Before the big launch of the app, we kept people guessing with posts about special edition robots, various modes you can program your Mr. Right to, product features, as well as FAQ and Dos and Don'ts.

mr right key art

Introducing Mr. Right by West Coast Robotics:

Product Features:

FAQs:

Movie Quotes:

Dos and Don'ts:

Social

Like every new DTC Gen Z/Millennial brand, we needed a presence on Instagram. So we created the account, @mr.right.app. Before the big launch of the app, we kept people guessing with posts about special edition robots, various modes you can program your Mr. Right to, product features, as well as FAQ and Dos and Don'ts.

mr right key art

Introducing Mr. Right by West Coast Robotics:

Product Features:

FAQs:

Movie Quotes:

Dos and Don'ts:

The Team

Client: Verizon & Powderkeg

Senior Creative Director: Nick Barrios
Creative Director: Kevin Li/Piper Hickman

Art Director: Connie Zhou
Writer: Conor Champley

Additional Creatives: Ashley Herrin/Peter Kim
Producer: Justine Palivoda/Maggie Tripp

Production: The Mill/Whitehouse Post/Sibling Rivalry

The Team

Client: Verizon & Powderkeg

Senior Creative Director: Nick Barrios
Creative Director: Kevin Li/Piper Hickman

Art Director: Connie Zhou
Writer: Conor Champley

Additional Creatives: Ashley Herrin/Peter Kim
Producer: Justine Palivoda/Maggie Tripp

Production: The Mill/Whitehouse Post/Sibling Rivalry

The Team

Client: Verizon & Powderkeg

Senior Creative Director: Nick Barrios
Creative Director: Kevin Li/Piper Hickman

Art Director: Connie Zhou
Writer: Conor Champley

Additional Creatives: Ashley Herrin/Peter Kim
Producer: Justine Palivoda/Maggie Tripp

Production: The Mill/Whitehouse Post/Sibling Rivalry

Man's face with projection over
Man's face with projection over
Man's face with projection over
Woman at makeup table
Woman at makeup table
Woman at makeup table
Girl drawing on floor
Girl drawing on floor
Girl drawing on floor
Woman taking photo with Samsung phone
Woman taking photo with Samsung phone
Woman taking photo with Samsung phone
Boy celebrating with baseball mit by laundry machine
Boy celebrating with baseball mit by laundry machine
Boy celebrating with baseball mit by laundry machine
Man tapping screen on refrigerator
Man tapping screen on refrigerator
Man tapping screen on refrigerator
Man lounging on bed watching TV
Man lounging on bed watching TV
Man lounging on bed watching TV
Man with phone by laundry machines
Man with phone by laundry machines
Man with phone by laundry machines
Woman in living room watching a football game
Woman in living room watching a football game
Woman in living room watching a football game
Man standing center on podium


Man standing center on podium


Man standing center on podium


Man with groceries smiling at his phone
Man with groceries smiling at his phone
Man with groceries smiling at his phone
Woman lounging on the couch
Woman lounging on the couch
Woman lounging on the couch
Man with phone by laundry machines
Man with phone by laundry machines
Man with phone by laundry machines
Woman in living room watching a football game
Woman in living room watching a football game
Woman in living room watching a football game
Man standing center on podium


Man standing center on podium


Man standing center on podium


Man with groceries smiling at his phone
Man with groceries smiling at his phone
Man with groceries smiling at his phone
Woman lounging on the couch
Woman lounging on the couch
Woman lounging on the couch
Man with phone by laundry machines
Man with phone by laundry machines
Man with phone by laundry machines
Woman in living room watching a football game
Woman in living room watching a football game
Woman in living room watching a football game
Man standing center on podium


Man standing center on podium


Man standing center on podium


Man with groceries smiling at his phone
Man with groceries smiling at his phone
Man with groceries smiling at his phone
Woman lounging on the couch
Woman lounging on the couch
Woman lounging on the couch
image of man rowing on peloton rower

image of man rowing on peloton rower