2024
With the overturning of Roe v. Wade, abortion access and rights to bodily autonomy have become increasingly more suppressed. Partnering with Planned Parenthood, we refreshed their Bans Off Our Bodies campaign to amplify people's voices and let the masses hear that the majority of people want the freedom to make their own decisions with their own bodies. We're asking people to Rewrite Your Rights.
Art Direction
Film
Social
We announced the refreshed Bans Off Our Bodies campaign on Planned Parenthood's socials where people can download shareable cards to post on their channels with their demands.
Out of Home
Throughout the country, with donated digital billboards and taxi-toppers, we encouraged people to reclaim their healthcare decisions.
Wheatpastings
Aside from social where people can post their rewritten rights, we had wheatpastings posted with markers for people to sign scattered throughout NYC.
Governor's Ball NYC
And during Gov Ball, we had an exciting booth where people lined up in the masses to sign a massive Bans Off Our Bodies installation with their rewritten rights, collect some free swag to wear throughout the festival, and share with us their hopes and dreams of a better future.
The Team
Agency: Schaaf
Account Lead: Kendra Schaaf
ECD: Megan Farquhar
Creative Director: Connie Zhou/Heather French
Designer: Chandni Poddar
Producer: Dana May
