PlayStation wanted to advertise this awesome VR game: Creed: Rise to Glory. Yes, it's based on the movie. And yes, you have Michael B. Jordan's abs.
We were tasked with creating a spot to run in cinemas before the Creed II movie.
Agency: BBH New YorkProduction: The Mill+
CCO: Gerard CaputoCreative Director: Jackie AnzaldiArt Director: Connie ZhouCopywriter: Liz LoudyDesigner: Stephanie MunozProducer: Rebecca O'Neill