Samsung

Connected Living

Contact

Samsung

Connected Living

Samsung
Samsung

Samsung's devices aren't just fancy tech, they connect with one another, allowing you to better connect with your loved ones. To demonstrate this in everyday life, we told the story of three distinct households using the products to enhance their lives and ultimately, relationships with one another. The videos live on the Samsung connected living website. We also did all this in the middle of a global pandemic.


Art Direction

The Team

Agency: Razorfish

Production: studio TMTM

Creative Director: Tim Wolf

Copy Lead: Ainsley Waller

Associate Creative Director: Dan Ashley

Senior Art Director: Connie Zhou

Art Director: Marina Rutenberg

Copywriter: Silas Ruppe /Cole Cropley

Agency: Razorfish

Production: studio TMTM

Creative Director: Tim Wolf

Copy Lead: Ainsley Waller

Associate Creative Director: Dan Ashley

Senior Art Director: Connie Zhou

Art Director: Marina Rutenberg

Copywriter: Silas Ruppe/Cole Cropley

Father and son on couch
Father and son on couch
Woman at makeup table
Woman at makeup table
Girl drawing on floor
Girl drawing on floor
Woman taking photo with Samsung phone
Woman taking photo with Samsung phone
Boy celebrating with baseball mit by laundry machine
Boy celebrating with baseball mit by laundry machine
Man tapping screen on refrigerator
Man tapping screen on refrigerator
Man lounging on bed watching TV
Man lounging on bed watching TV
Man with phone by laundry machines
Man with phone by laundry machines
Woman in living room watching a football game
Woman in living room watching a football game
Two women posing in stylish clothing


Two women posing in stylish clothing


Man with groceries smiling at his phone
Man with groceries smiling at his phone
Woman lounging on the couch
Woman lounging on the couch
Image of coffee being poured into a glass

© 2022

connie@summercamp.studio