Two things are true, Starbucks is a major corporation and Starbucks cares about the earth. They just don't talk about the many amazing programs and initiatives they have. So for Earth Month 2021, Starbucks asked us to share with the world just a few things they've been working on.
We started with a video series. One film to talk about what sustainability means at Starbucks, and two additional films to deep dive into specific initiatives: farming and cup usage. These films live on Starbucks' social channels.
We proceeded to dive even further to the aforementioned initiatives with social posts on Instagram, Facebook, Twitter, and TikTok.
All this content led to the final activation, a sit down with Michael Kobori, Starbucks' Chief Sustainability Officer. We scoured the internet for hard hitting tweets related to sustainability at Starbucks... and Michael answered honestly on Instagram Stories and TikTok.
As the senior art director, the designer and I implemented a visual guide to help inform the assets. They evolved as we continued to execute, but the spirit and guide remains consistent.
Agency: Big Spaceship
Creative Director: Christine Gratton
Senior Art Director: Connie Zhou
Senior Copywriter: Austin Powe
Designer & Motion Graphics: Ingrid Wu
Producer: Jess Katz
Editor: Robert Nabipour
Production: Playfish Media & Plush NYC