To announce the arrival of new TAP Air Portugal hubs across the USA, we painted the cities green and red. Placements include buses in Chicago, Boston, San Francisco, and DC. A subway takeover in Chicago. Outdoor spaces in Toronto, trains in San Francisco and a large 5 stack Times Square billboards.
Agency: BBH New York
Creative Director: Diego Fonseca/Scott Cooney
Senior Copywriter: Ben Cascella
Art Director: Connie Zhou
Junior Art Director: Camille Sudekum
Producer: Lauren Fertitta